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Data vs Geography
At x+y, we’ve introduced a series of updatable visualizations to our playbook, enabling us to layer our real-time datasets geographically.
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These visualizations can illustrate the interplay between partnerships, sponsor value, and opportunities versus local, national, global, or demographic engagement in the context of other markets, teams and athletes, both in volume and proximity.
Whether you're an investor exploring assets, a sponsor evaluating athlete collaborations or a team illustrating value, strategizing for matches and activations, the ability to pinpoint underserved ' Blue Oceans' can unlock untapped potential.
Player Valuations
In May of 2024, x+y's Artificial Intelligence notified the team of an anomaly in our data: Manchester City's young and rising star, Jaden Heskey, driven by being named U18 Man City Player of the Season and Premier League Academy Player of the Year, was acquiring more engagement in the UK and Manchester than his club.
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Peri Antoniou, a team member at x+y, shared the information with Emile Heskey, who has since joined Peri in working to better align player value with meaningful value, for the benefit of sponsors, marketing campaigns and the players themselves.​
Sports’ market research 3.0
x+y was hugely grateful that industry leader Roger Mitchell took the time to learn about x+y and profile our vision in the Albachiara Sunday Column. Read the full article here.
NRL KO Las Vegas
Working together with 44FiftyFive, x+y utilized its proprietary data tools to optimize the NRL's marketing strategies. The team identified partners and NRL assets that engage highly within specific regions and demographics. By promoting both value and meaningful ROIs, such as ticket sales, they were able to demonstrate why more affordable assets, such as Keith Lee, the Golden Knights, and the Aces, are a better use of a marketing budget than higher-profile names like Floyd Mayweather or Mark Wahlberg.
CSG Ventures
x+y partnered with CSG Ventures to explore the viability of an investment. The x+y terminal visualized and evaluated data, benchmarking against others to help establish the scale of opportunity.
NHL Stadium Series
The team at x+y conducted a study to explore the different channels that NHL teams have at their disposal for the Stadium Series. They analyzed the data along with other content creators, celebrity fans, and sports organizations in the Tri-State area. The report that followed identified the most effective channels and partners that could be utilized to drive ticket sales and partner value.
The Rugby DAO
The RugbyDAO is a game-changing project that brings fans together to create new ideas and shape the future of rugby. x+y has been supporting this great group of innovators in taking a data-driven approach to pursuing change for the benefit of the sport.
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The RugbyDAO is a W3SV project.
The Las Vegas Beacon
As collaborators on the Las Vegas Beacon project, x+y designed the brand while working with third-party experts to prepare an investment prospectus. We utilized data to measure sports fans and their engagement levels to model audience demographics and create a compelling proposition. Finally, we created marketing and social strategies that are ready to be executed upon approval of the stadium development.