Sports’ market research 3.0
x+y was hugely grateful that industry leader Roger Mitchell took the time to learn about x+y and profile our vision in the Albachiara Sunday Column. Read the full article here.
NRL KO Las Vegas
Working together with 44FiftyFive, x+y utilized its proprietary data tools to optimize the NRL's marketing strategies. The team identified partners and NRL assets that engage highly within specific regions and demographics. By promoting both value and meaningful ROIs, such as ticket sales, they were able to demonstrate why more affordable assets, such as Keith Lee, the Golden Knights, and the Aces, are a better use of a marketing budget than higher-profile names like Floyd Mayweather or Mark Wahlberg.
CSG Ventures
x+y partnered with CSG Ventures to explore the viability of an investment. The x+y terminal visualized and evaluated data, benchmarking against others to help establish the scale of opportunity.
NHL Stadium Series
The team at x+y conducted a study to explore the different channels that NHL teams have at their disposal for the Stadium Series. They analyzed the data along with other content creators, celebrity fans, and sports organizations in the Tri-State area. The report that followed identified the most effective channels and partners that could be utilized to drive ticket sales and partner value.
The Rugby DAO
The RugbyDAO is a game-changing project that brings fans together to create new ideas and shape the future of rugby. x+y has been supporting this great group of innovators in taking a data-driven approach to pursuing change for the benefit of the sport.
The Las Vegas Beacon
As collaborators on the Las Vegas Beacon project, x+y designed the brand while working with third-party experts to prepare an investment prospectus. We utilized data to measure sports fans and their engagement levels to model audience demographics and create a compelling proposition. Finally, we created marketing and social strategies that are ready to be executed upon approval of the stadium development.