NRL KO Las Vegas

Working together with 44FiftyFive, x+y utilized its proprietary data tools to optimize the NRL's marketing strategies. The team identified partners and NRL assets that engage highly within specific regions and demographics. By promoting both value and meaningful ROIs, such as ticket sales, they were able to demonstrate why more affordable assets, such as Keith Lee, the Golden Knights, and the Aces, are a better use of a marketing budget than higher-profile names like Floyd Mayweather or Mark Wahlberg.